The Founder
Rob Vercoe
Artist, photographer, creative director, and systems builder. CEO & Founder, The Patina Futura Company. Lifelong skater and surfer. What is new is now old.
Great systems serve people. Not the other way around.
Experience in the arts and technology allows Rob to bridge creative vision and technical know-how. It is not about gatekeeping — it is about opening the gates so more dreamers can make a positive, meaningful impact on the world.
How Rob Works
Origin
Sociology and quantitative research at UC Davis — not a conventional business pedigree. Street smarts, craft, and systems thinking before Apple.
Apple (22 years)
Global B2B from zero: 22 countries, 33 languages, 75K+ users, $10B+ program revenue, AI/LLM and fintech at retail scale. Apple University, 2006–2025.
Patina Futura
Lead consultant for creatives, social enterprises, and high-growth ventures — phygital strategy with an artist's eye and donated capacity for community programs.
How I Work With Clients
Executive Coaching
C-suite alignment, stakeholder management, and leadership mentorship for founders scaling complex programs.
Learn more →AI-Augmented Workflows
Automate digital friction so leaders focus on high-stakes, physical-world impact.
Learn more →Non-Profit Partner Administration
Operational strategy, program governance, and phygital community engagement for mission-driven organizations.
Learn more →Brand Photography
Sport marketing, pop-up culture, and large events — surf, nature, portrait, commercial, and studio work with an artist's eye.
Learn more →Scholarship & Research
UC Davis
BS Sociology
Quantitative instinct, research rigor, and the degree that mattered most.
UC Davis
STEM MBA — Innovation & Entrepreneurship
Bridging analytical depth with creative venture building.
Apple University
2006–2025
Apple's internal program focused on innovation, culture, community, and leadership across a 22-year career.
Bias Crime in Sacramento, 1995–2002
Co-authored research with Professor Ryken Grattet and fellow UC Davis sociology scholars.
UC Davis Department of Sociology · 2004
Credentials
I am not looking for a title. I am looking for the right room.
It is not about the table. It is about who is there and what we are serving.